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Is Kai Cenat the new protector of Gotham? The popular live-streamer makes his way into the DC Universe in a State Farm promo featuring Batman.
The landscape of Hollywood is changing, and perhaps nothing is more reflective of that than how live-streamers are being treated in professional productions. Ten years ago, internet content creators were seen mostly as fads separate from the Hollywood system. In recent years, they’ve been seen as a new arm of the journalism and marketing branch, with large names like Nicki Minaj and Kevin Hart appearing on the streams of influencers like Kai Cenat.
However, now it seems that streamers are finally making their jump to traditional media. This melding of the platforms was shown off in a recent State Farm commercial that placed Jason Bateman as “Batman” in the mean streets of the DC Universe to show how important coverage truly is. During this promo, which featured big names such as SZA and fellow streamer Jordan Howlett, Kai Cenat appeared as a civilian being terrorized by key villains like the Joker.
Is Kai Cenat In A DC Movie?
Of course, this commercial is just that. A commercial. Kai Cenat isn’t joining the DC Universe any more than Jake from State Farm is going to be tangoing with Martian Manhunter over Choccos. However, it does show a very important shift in how these films are being marketed. Cenat, as one of the largest live-streamers, is being treated with the same cameo power as someone like Shaq, who also recently did a collaborative promo with DC Studios for Superman.
It’s possible that over the coming years, the DC Universe (and likely other major franchises) will be going all-in on the live-streaming and content creation space to try to court younger audiences. Kai Cenat is likely only a testing ground to see how well these creators perform alongside established franchises, and if viewership is truly increased by their presence.
Stay tuned for the latest news regarding the future of the DC Universe and make sure to subscribe to our YouTube channel for more content!
