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Japan’s Investment firm Metaplanet, touted to be akin to Michael Saylor’s Strategy, holds 15,555 Bitcoin as of July 2025. The company has revealed its target of acquiring 210,000 BTC by 2027 – 1% of all BTC available.
The Tokyo-listed company is the world’s fifth-largest corporate buyer of Bitcoin.
Interestingly, the company doubled its trading volume in June 2025 – from ¥997.6 billion yen ($6.82 billion) in May 2025 to ¥91.86 trillion yen ($12.87 billion) in June 2025.
Talking to Financial Times on 8 July 2025 Metaplanet CEO Simon Gerovich may have hinted at the possibility of acquiring a Japanese digital bank. He said that the company was in “a bitcoin gold rush” that could provide the launch pad to expand into areas such as digital financial services.
Japanese microstrategy Metaplanet announced that its Bitcoin strategy has entered the second phase, planning to use BTC as collateral leverage to acquire cash flow businesses. Potential targets include Japanese digital banks, providing digital banking services that are better…
— Wu Blockchain (@WuBlockchain) July 8, 2025
“We need to accumulate as much bitcoin as we can, to get to a point where we’ve reached escape velocity and it just makes it very difficult for others to catch up,” he added. “Then we have phase two, when bitcoin, like securities or government bonds, can be deposited with banks and then they’ll provide very attractive financing against that asset.”
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Metaplanet is Bitcoin first, Bitcoin only. Our singular focus right now is to accumulate as much Bitcoin as possible.
— Simon Gerovich (@gerovich) July 9, 2025
Gerovich insisted that he will “never sell any Bitcoin.” Instead, he will keep raising capital to buy more BTC.
According to the FT report, Metaplanet CEO is open to issuing preferred shares, which typically offer an economic interest but no voting rights, as Strategy has done. But he drew the line at convertible debt. “I don’t want to have to pay back the money in three, four years’ time and have whether or not we need to repay be linked to an arbitrary share price,” he said.
According to Arkham’s X post, “This company now holds more Bitcoin than the entire country of Bhutan. Metaplanet bought $238.7M USD of Bitcoin last week and now holds $1.7 Billion USD of BTC. This puts them $400M ahead of the entire country of Bhutan, which holds $1.3 Billion.”
THIS COMPANY NOW HOLDS MORE BITCOIN THAN THE ENTIRE COUNTRY OF BHUTAN
Metaplanet bought $238.7M USD of Bitcoin last week and now holds $1.7 BILLION USD of BTC.
This puts them $400M ahead of the entire country of Bhutan, which holds $1.3 Billion. pic.twitter.com/lg7kMuQhN0
— Arkham (@arkham) July 8, 2025
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Key Takeaways
Metaplanet’s CEO, Simon Gerovich, describes the company’s approach as a “Bitcoin gold rush.” The firm is racing to amass as much Bitcoin as possible.
This aggressive accumulation mirrors the strategy of Michael Saylor’s Strategy, which holds over 597,000 BTC.
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